It's always great to receive videos, music, photos, and messages from artists, but somehow there's this feeling that nothing ever stops and that there's always something new for us to discover. I have a greater focus on the K-Pop niche, and the culture of the industry of always staying active and providing a huge amount of content for fans can seem too much for those who are not used to it, especially when you live on the other side of the world, with a very large time difference.
I feel more accomplished with each new achievement!ģ) As a Brazilian influencer focused on Korean culture, what challenges did you face regarding cultural differences and connecting with your audience?Īs someone who seeks to keep track of almost everything that happens, I would say that one of the main challenges would be the amount of information and the speed at which everything happens. Over time, just my bedroom was no longer enough for me, and I felt the need to create a space where I could share what I liked to create and at the same time gather people who would also like to follow that with me, and it was as soon as my profile appeared, haengbokisa! Today, being able to bring together so many people who follow and like the same things is what makes me the happiest. Creating and expressing myself through the arts is also something that has always been a part of me, so it was inevitable that following this part of Korean culture closely, this would also be reflected in what I enjoyed doing. I've always been passionate about the diversity of cultures, so this curiosity urged me to look more and more about the country, and since then I haven't been able to get away from it all. The high level of production, the flashy style, the choreography, everything enchanted me from the first moment my sister showed me an MV of the genre for the first time. Since my first more direct contact with Korean culture, through K-Pop, in 2016, I was already fascinated with that universe and how it stood out among what I was used to consuming. I present myself on social networks as which combines my name with the Romanization of the word 행복, which means happiness, and it is the feeling that I most want to convey through what I produce.Ģ) How did you become interested in Korean culture and what motivated you to start creating content about it? I started creating videos and other media in 2021, and I've always focused on Korean culture, especially K-Pop, with content aimed at the artistic and creative part! I've been following this entire universe for years, and today being able to create content with something that is part of my life in such a close way is incredible for me. Hello! I'm Isabela, but everyone calls me Isa! I'm 24 years old and I have a degree in International Relations, but I found myself passionate about creating content. Isabela Soldá Righetto, also known as Isa, is a 24-year-old Brazilian influencer who has captivated a wide audience with her content focused on Korean culture.
Join it as we explore the world of Isabela Soldá Righetto, a Brazilian influencer making waves in the realm of Korean culture. In this interview, we dive into Isa's journey, her connection with her audience, the challenges she faces, her unique approach to content creation, and her dreams of collaborating with Korean artists.
As on social media, she shares her love for all things Korean, aiming to convey happiness through her content. With a degree in International Relations, Isa discovered her passion for creating content in 2021 and has since dedicated herself to showcasing the artistic and creative aspects of Korean culture, particularly K-Pop.
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